This is unsexy.tech
Welcome back to another cohort of unsexy.tech founders and their stories — as usual, we have a real mixed set of experiences and lessons. We’ll hear about a very engineering-centric culture having to make the move to a design-first mentality at Element. Then we have…
Naturally every startup story is different — but one of the key details is whether or not the team comes from within the industry they are trying to change. There is nothing more futile than a tech genius that has so little experience of life…
Element (previously known as Riot) is a bold enterprise alternative to a messaging landscape dominated by what some might call surveillance capitalism. It’s also a prime example of a business that realises being mandated by “the powers that be” is not enough for adoption to…
Naturally, it’s good to be successful. But if you just follow the signal of demand, you might build a business that you don’t actually want to exist. Syd Lawrence founded The Bot Platform after many years as an innovative agency building tech and campaigning tools…
We have interviews with founders who are decades into their career. We have interviews with founders who have launched multiple startups. But this conversation with Cyril Lutterodt was a little different — speaking with a founder in his 20s, who is now in the process…
It’s a common temptation to want to hide from difficult experiences. But it’s an equally common discovery how often that causes more problems than it solves. Mews was in the midst of enormous expansion, in its mission to simplify and automate the running of a…
A lot of founders preach the story of making customer feedback and validation their prime objective early on. But how many will push it to the expense of revenue, and even investor feedback? Cristina Vila at Cledara, a SaaS platform for managing your subscriptions, had…
When thinking about marketing, it’s easy to become preoccupied with the technical skills and systems — from your sales processes to the proposition and more. But at the end of the day, there’s another crucial element to winning deals. According to Hugo Macedo at Unbabel…