7 Articles
5 Min Read

Sofia Quintero’s career started in change management, before moving to advertising, then jumping into the tech industry and spending time at various startups. The common thread was listening to the customer, but it also gave her a humble advantage in understanding that EnjoyHQ didn’t have…

8 Min Read

As part of the early team at Revolut, Veronique Barbosa and her co-founders at Flux found themselves right at the front of a surge in fintech. But equally, they seem to have absorbed the importance of clarity of mission — a power which has driven…

7 Min Read

The idea of product/ market fit is elegantly simple — so why is it so hard in practice? Shipamax found PMF with an automation tool for shipping documents, but only after pivoting because its original target market just wasn’t big enough to build a hugely…